In case you’ve never heard of it, Toyota teamed up with the Cincinnati Children’s Hospital Medical Center back in 2004 to create Buckle Up for Life. It is a national car seat safety program dedicated to helping families keep their child passengers safe. Recently, the Toyota subsidiary teamed up with the nation’s #1 baby registry destination, The Bump, for a campaign that leads to families in need receiving new, free car seats.
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“We want to help make sure that all families have the resources and education they need to help keep their children safe on the road. That’s why we are so proud to work with The Bump. Throughout this month, The Bump’s incredible community will be able to amplify their gift-giving and the impact of welcoming and protecting newborns.”
– Mike Goss, General manager, Toyota Social Innovation
New Car Seat Donated for Every Baby Registry Created in September
You might be wondering how these free car seats are a thing, and what the nature of the team up is. Well, in honor of National Child Passenger Safety Week – which is September 17-23 – Buckle Up for Life will donate a new, free car seat to a family in need for every baby registry created on The Bump’s website or app in September. So, if you’re in need of a baby registry, be sure to create it at The Bump so that another young family in need can get this important item.