2023 Prius Prime

^* XSE Premium shown in Guardian Gray. Options shown. Limited availability.

^* MSRP excludes the Delivery, Processing, and Handling of $1,095 for Cars (GR86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra, Toyota Crown), $1,335 for SUV/Van/Small Truck (4Runner, bZ4X, C-HR, Corolla Cross, Corolla Cross HEV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,595 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra and Tundra Hybrid). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Excludes taxes, title and license and distributor and dealer options and accessories. Actual dealer price will vary.

^** Projected EPA-estimated 127 combined MPGe rating for 2023 Prius Prime SE, projected EPA-estimated 114 combined MPGe rating for 2023 Prius Prime XSE and XSE Premium as determined by manufacturer. MPGe is the EPA-equivalent of gasoline fuel efficiency for electric operation. Projected EPA-estimated 53 city/51 hwy/52 comb gas-only MPG rating for 2023 Prius Prime SE, projected EPA-estimated 50 city/47 hwy/48 comb gas-only MPG rating for 2023 Prius Prime XSE and XSE Premium as determined by manufacturer. Use for comparison purposes only. Your MPGe/MPG will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.

¹ Do not overly rely on Advanced Park and use only in accordance with applicable laws. Remain attentive to surroundings. Before operating, review Owner’s Manual for instructions and limitations.

² JBL^® is a registered trademark of Harman International Industries, Inc.

³ Extra Cost Color